In addition to the possible legal implications of not have an ADA accessible website, a business without one stands to lose access to a significant consumer sector. Those with disabilities, as well as people who support their right to accessibility, could take their business elsewhere and alert others to their inability to access information.
Using the same logo for everything not only may not look professional but could run the risk of it looking distorted. Viewers might be quicker to look past a bad logo, not notice it at all, or even have negative thoughts toward it, sometimes without even consciously realizing it.
Your business is tops when it comes to delivering what it's focused on. Projecting that passion and expertise into readable content that relates to your readers is another thing entirely. A professional copywriter can harness those positive elements of your business in ways that appeal to those visitors who are most likely to need what